Consumers with Disabilities Research (‘Co-Di’) is North America’s first consumer research business, focused on generating data and insights from-and-for, the vast and valuable consumers with disabilities population.

 

Co-Di is committed to using research to improve consumer-life for the disabled community.

 

Founded in 2023 by disabled marketing industry veterans, Hugh Boyle & Bob Wagner, alongside sister-company ‘Doable’ – the first creative agency founded and staffed by talent with disabilities.

 

Co-Di carries out commissioned research projects for companies, government departments, and other non-profit organizations.

 

Co-Di also conducts proprietary ‘owned’ research, exploring wider themes and subject areas – the first project is ‘ShopAbility’, which is a multi-retailer deep-dive, into the realties of grocery shopping with a disability, in North America.

 

Co-Di uses an innovative, media-based approach to panel recruitment, that ensures we can confidentially access verifiable,  opted-in panels of consumers with disabilities, spanning multiple conditions, demographics, and geographies.

 

Co-Di creates custom research audiences for specific project requirements, leveraging our relationships with disability non-profit organizations (e.g. National MS Society) and disability focused consumer publications (e.g. Amplitude Magazine)

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Through multiple research techniques, including online surveys, consumer panels, a real-time, always-on 'flash-research' App and the deployment of bespoke research 'task-forces' (put together based on demographics, location & specific disabilities), CoDi will open the door for its clients, to unprecedented data, research & insights on this huge, vibrant & valuable consumer group.

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We have formed a unique, cooperative partnership with the Research Institute for Disabled Consumers (www.ridc.uk.org), based in the U.K., to utilize their processes, methodologies, and learnings to support our research business.

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